Brian Nicole has been trying to revise many issues facing the coffee giant since last fall of Starbucks's Chief Executive Officer.
One of his biggest goals is to drink coffee for customers within 4 minutes.
It may not sound so fast for 4 minutes when you need a caffeine impact in the morning, but it is not as easy as that goal, Nicole announces the most, and then Wall late on Tuesday. We talked to analysts and investors in the city. Recent quarter.
It was shown in the results of the company. Starbucks was trying to turn back a customer who was dissatisfied with long waiting time, so the sales of the same store as revenue was still inadequate during the improvement.
The sales of the same store in the world reduced 4 % in the first quarter of 2025, ending on December 29. The decrease in traffic, which is a long -standing problem, has continued to be a problem. And they decreased by 6 % in China, the second largest market in coffee chains.
With few customers coming to the store, they spent more on what they bought. This was useful for relieving $ 9.4 billion from the annual AGO level, after the market was closed on Tuesday.
The company's net income decreased by nearly 23 %, to $ 780 million from $ 1 billion in the previous year. Starbucks believed that it was due to the end of the clerk's investment and benefits and the end of the practice of claiming non -aircraft, such as auto and soy milk.
This was the first quarter of Nicole's financial results, who joined Starbucks in September six years later, as the highest executive officer of Chipotre, and he emphasized positive.
“Despite short -term issues, we have a great strength and clear plan,” Nicole said on the phone. “We are proceeding smoothly to turn your business better. We want to be a quarter, but many of our work has just begun.”
Regarding acquiring orders within 4 minutes, Starbucks is tilting with technology, and we are carefully looking at how to make the mobile order system and how to smoothly make the period when the order occurs. Tell the analyst. He also stated that the company also increased working hours at 3,000 stores and the staff said it was “too thin.”
However, he and other executives warned that the next quarter may look weaker to reconstruct the workforce, which has increased in technology and barista time. Starbucks, which gave Nicole a 96 million dollar compensation and gave compensation to make up for what he got when he stayed in Chipotre, plans to reduce the work of a company, but how many people? He said that it would not be affected.
Nicole has almost spent his time in calling out about China, which is an important but problematic market for Starbucks, but noted that he visited the country last week. Starbucks is expanding In China, despite the stalling economy.
Nicole surprised many analysts, saying that there was a plan to double the number of US stores, but did not provide the expansion timeline. “Texas, a place like the southeast. They have opened a great economics if they continue to open stores in these areas,” Nicole said.
Nicole has promised a more personal coffee shop atmosphere with a cafe experience that was originally known for comfortable seats and Starbucks. Changes also include the barista that can quickly provide coffee brewed to registered customers, regain the seasoning station, so that customers can add their own milk and sweeteners. There is even more discussions that the chain is restricted in the bathroom to customers.
Nicole is also shaking the chain North American leadership. Before the revenue was announced on Tuesday, the company announced that both North American President Sarah Tring and Arthur Valdes, director of Starbucks's supply chain, will leave the company. The North American market provides about three -quarters of the revenue of the chain.
Participating in the company in the newly created role is Mike Gram and Meredis Sandland, the president and highest execution of the octopus bell. The highest executive officer of Empower Delivery, a restaurant software company. Grams is nominated as the highest officer in North America, in charge of the store performance, and Sandland will take over the store development and design.
In addition to the changes in North America in January, the melody Hobson, chairman of the Starbucks Board of Directors from 2021 to 2024, said that he would not support the re -election this year, and a 25 -year -old veteran Bellin Won. The company that supervised China has retired.
